12 ways to connect with customers, generate leads and conduct research in a difficult environment.
In the interest of public health, your trade shows and conferences have been cancelled. It’s an essential move—but what do you do if these shows are essential to your marketing strategy. If you’re in technology, or, ironically, in healthcare, it’s likely that they are. So, what do you do?
You and your team have spent countless hours preparing to launch a new healthcare marketing campaign. You really like the creative your agency has presented for your medical device or diagnostic. You aren’t sure which of the options you should move forward with. Or, perhaps you like one idea and your boss likes another. How do you find out which option is going to connect with your customers and support your objectives? The answer, of course, is to conduct market research. But this campaign is too important to you to just check a box. How do you make sure the results guide you and your team in the direction that’s going to be successful?
We all know how valuable voice of customer (VOC) research can be to the marketing professional. Customer input is essential for all aspects of marketing, including product development, communications and strategic planning. The challenge is that we often don't have the budget to execute a full-scale research project. This blog answers the question "What tips can you give me to get voice of customer input quickly and with minimal expense?" Undertaking a "do it yourself" market research program might seem daunting at first, but here are five ways medical device, diagnostic and healthcare marketers can gather market research data without spending a fortune.
