Content marketing for healthcare is gaining momentum. Leading organizations are embracing the challenge of developing content and the primary channel for its distribution: a business blog. For many medical device and diagnostic marketers, the mere suggestion that they should consider adding a blog to their digital marketing arsenal incites fear, paranoia and a sense of utter hopelessness.....

Fear not intrepid ones! Here are some tips to overcome the most common hurdles you'll encounter when implementing a new business blog. 

With the increasing pressure on marketing to deliver measurable results you need to identify new ways to drive sales and increase revenue. Recruiting, training and motivating a great sales team is a key factor in driving revenue.  As marketing professionals we are responsible for developing the marcom materials that will support our sales efforts. We are also tasked with developing sales training materials.  And, we arm our sales team with the industry knowledge and insights they need to be a trusted resource for our customers. But is your website pulling its weight in the sales process?

In a recent post titled "Digital Marketing Strategies for Medical Device and Diagnostic Companies," Jacqueline Murray made a convincing case for why healthcare marketers should ignore social media at their peril.  And now, LinkedIn has published the results of a survey of what it calls "Content Revolutionaries" that provides step-by-step instructions for how B-2-B marketers can use the LinkedIn professional networks effectively.

Medical device and diagnostic companies develop some of the most technologically advanced products, but often their marketing tactics lag behind other high-tech industries.  Despite the limitations of marketing in a highly regulated environment, there's an opportunity for medical device and diagnostic companies to stand out in their respective spaces with a solid digital marketing strategy.