12 ways to connect with customers, generate leads and conduct research in a difficult environment.
In the interest of public health, your trade shows and conferences have been cancelled. It’s an essential move—but what do you do if these shows are essential to your marketing strategy. If you’re in technology, or, ironically, in healthcare, it’s likely that they are. So, what do you do?
We all know how valuable voice of customer (VOC) research can be to the marketing professional. Customer input is essential for all aspects of marketing, including product development, communications and strategic planning. The challenge is that we often don't have the budget to execute a full-scale research project. This blog answers the question "What tips can you give me to get voice of customer input quickly and with minimal expense?" Undertaking a "do it yourself" market research program might seem daunting at first, but here are five ways medical device, diagnostic and healthcare marketers can gather market research data without spending a fortune.
Do you know what content will captivate your target customers? Are your sales people armed with messages that resonate? Is your website attracting attention and speaking to your customers? Do your new products delight customers? To achieve your brand’s marketing and commercial goals, you need to align with the needs and goals of your users. Having robust market segmentation and buyer personae profiles are a means to help your team understand your users and customers better and communicate with them more effectively.
In a recent post titled "Digital Marketing Strategies for Medical Device and Diagnostic Companies," Jacqueline Murray made a convincing case for why healthcare marketers should ignore social media at their peril. And now, LinkedIn has published the results of a survey of what it calls "Content Revolutionaries" that provides step-by-step instructions for how B-2-B marketers can use the LinkedIn professional networks effectively.
For many marketers, attending creative presentations is one of the best parts of their job. But, let’s face it, while seeing the marketing strategy for a new product launch come to life in words and images can be exciting–it can also be stressful.
