--- title: DardenLentz Marketing and Branding Blog | Inbound Marketing description: Inbound Marketing | A marketing and branding agency sharing our experience in the art and science of marketing with our healthcare and technology clients. --- - [HOME](http://dardenlentz.com) - [EMOTIONAL BRANDING](https://dardenlentz.com/emotional-branding) - [PRODUCT LAUNCH](http://dardenlentz.com/product-launch-test-page) - [STRATEGIC STORYTELLING](http://dardenlentz.com/storytelling) - [OUR TEAM](http://dardenlentz.com/team) - [OUR CAPABILITIES](http://dardenlentz.com/new-page-2-1) - [OUR EXPERIENCE](http://dardenlentz.com/experience-1) - [BLOG](https://branding.dardenlentz.com/blog) - [CONTACT](http://dardenlentz.com/new-page) [![D.L_copy_copy._Logo_FINAL_NOTAG.png](https://branding.dardenlentz.com/hs-fs/file-604660393-png/images/D.L_copy_copy._Logo_FINAL_NOTAG.png?width=191&name=D.L_copy_copy._Logo_FINAL_NOTAG.png "D.L_copy_copy._Logo_FINAL_NOTAG.png")](http://dardenlentz.com/) [![Blog_Medical.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Blog_Medical.png)](https://branding.dardenlentz.com/blog/medical-device-and-diagnostic-marketers-can-blog-too) - - - - - ![Header_Blog_Medical.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Blog_Medical.png?width=1562&name=Header_Blog_Medical.png "Header_Blog_Medical.png") ### [Medical Device and Diagnostic Marketers Can Blog Too!](https://branding.dardenlentz.com/blog/medical-device-and-diagnostic-marketers-can-blog-too) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Aug 11, 2014 7:26:00 AM Content marketing for healthcare is gaining momentum. Leading organizations are embracing the challenge of developing content and the primary channel for its distribution: a business blog. For many medical device and diagnostic marketers, the mere suggestion that they should consider adding a blog to their digital marketing arsenal incites fear, paranoia and a sense of utter hopelessness..... Fear not intrepid ones! Here are some tips to overcome the most common hurdles you'll encounter when implementing a new business blog.  [Read More](https://branding.dardenlentz.com/blog/medical-device-and-diagnostic-marketers-can-blog-too) [![Blog_Website_SalesRep.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Blog_Website_SalesRep.png)](https://branding.dardenlentz.com/blog/5-ways-your-website-can-be-your-best-sales-rep) - - - - - ![Header_Website_SalesRep.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Website_SalesRep.png?width=1562&name=Header_Website_SalesRep.png "Header_Website_SalesRep.png") ### [5 Ways Your Website Can Act Like Your Best Sales Representative](https://branding.dardenlentz.com/blog/5-ways-your-website-can-be-your-best-sales-rep) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Jul 15, 2014 6:02:00 AM With the increasing pressure on marketing to deliver measurable results you need to identify new ways to drive sales and increase revenue. Recruiting, training and motivating a great sales team is a key factor in driving revenue.  As marketing professionals we are responsible for developing the marcom materials that will support our sales efforts. We are also tasked with developing sales training materials.  And, we arm our sales team with the industry knowledge and insights they need to be a trusted resource for our customers. But is your website pulling its weight in the sales process? [Read More](https://branding.dardenlentz.com/blog/5-ways-your-website-can-be-your-best-sales-rep) [![Digital_Marketing_Strategies.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Digital_Marketing_Strategies.png)](https://branding.dardenlentz.com/blog/digital-marketing-strategies-for-medical-device-and-diagnostic-companies) - - - - - ![Header_Digital_Marketing_Strategies.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Digital_Marketing_Strategies.png?width=1562&name=Header_Digital_Marketing_Strategies.png "Header_Digital_Marketing_Strategies.png") ### [Digital Marketing Strategies for Medical Device and Diagnostic Companies](https://branding.dardenlentz.com/blog/digital-marketing-strategies-for-medical-device-and-diagnostic-companies) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Jun 10, 2014 4:00:00 AM Medical device and diagnostic companies develop some of the most technologically advanced products, but often their marketing tactics lag behind other high-tech industries.  Despite the limitations of marketing in a highly regulated environment, there's an opportunity for medical device and diagnostic companies to stand out in their respective spaces with a solid digital marketing strategy. [Read More](https://branding.dardenlentz.com/blog/digital-marketing-strategies-for-medical-device-and-diagnostic-companies) [![Not_Inbound_vs_Outbound.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Not_Inbound_vs_Outbound.png)](https://branding.dardenlentz.com/blog/why-its-not-inbound-marketing-vs-outbound-marketing) - - - - - ![Header_Not_Inbound_vs_Outbound.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Not_Inbound_vs_Outbound.png?width=1562&name=Header_Not_Inbound_vs_Outbound.png "Header_Not_Inbound_vs_Outbound.png") ### [Why It's NOT Inbound Marketing vs. Outbound Marketing](https://branding.dardenlentz.com/blog/why-its-not-inbound-marketing-vs-outbound-marketing) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on May 22, 2014 3:16:00 PM There’s always great excitement for the next new shiny marketing tactic.  There’s a tendency to drop the “old ways” and chase after the next big thing.  [Inbound marketing](https://branding.dardenlentz.com/blog/what-is-inbound-marketing) has been gaining momentum as the “new marketing” method and some are proclaiming that outbound marketing is dead.  However, the prediction for the demise of outbound marketing, especially in B2B marketing, is exaggerated. For most organizations a well-rounded marketing strategy includes a mix of inbound and outbound tactics. [Read More](https://branding.dardenlentz.com/blog/why-its-not-inbound-marketing-vs-outbound-marketing) [![What_Is_Inbound.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/What_Is_Inbound.png)](https://branding.dardenlentz.com/blog/what-is-inbound-marketing) - - - - - ![Header_What_Is_Inbound.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_What_Is_Inbound.png?width=1562&name=Header_What_Is_Inbound.png "Header_What_Is_Inbound.png") ### [What is Inbound Marketing?](https://branding.dardenlentz.com/blog/what-is-inbound-marketing) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on May 5, 2014 2:33:00 PM Skeptical of the buzz words marketing and branding agencies come up with? Is inbound marketing one of those trendy buzz words or is it really “something”?  [Read More](https://branding.dardenlentz.com/blog/what-is-inbound-marketing) [All posts](https://branding.dardenlentz.com/blog/all) ### Categories - [Blogging (1)](https://branding.dardenlentz.com/blog/topic/blogging) - [Brand Development (8)](https://branding.dardenlentz.com/blog/topic/brand-development) - [Business Blogs (1)](https://branding.dardenlentz.com/blog/topic/business-blogs) - [Creative Theme (1)](https://branding.dardenlentz.com/blog/topic/creative-theme) - [Customer Personae (2)](https://branding.dardenlentz.com/blog/topic/customer-personae) - [Digital Marketing (4)](https://branding.dardenlentz.com/blog/topic/digital-marketing) - [Healthcare Marketing (6)](https://branding.dardenlentz.com/blog/topic/healthcare-marketing) - [Inbound Marketing (5)](https://branding.dardenlentz.com/blog/topic/inbound-marketing) - [Managing Agency Relationships (1)](https://branding.dardenlentz.com/blog/topic/managing-agency-relationships) - [Market Research (3)](https://branding.dardenlentz.com/blog/topic/market-research) - [Marketing Campaign (1)](https://branding.dardenlentz.com/blog/topic/marketing-campaign) - [Marketing Strategy (5)](https://branding.dardenlentz.com/blog/topic/marketing-strategy) - [Marketing Trends (1)](https://branding.dardenlentz.com/blog/topic/marketing-trends) - [Medical Device and Diagnostic Marketing (12)](https://branding.dardenlentz.com/blog/topic/medical-device-and-diagnostic-marketing) - [Medical Device and Diagnostic Sales (1)](https://branding.dardenlentz.com/blog/topic/medical-device-and-diagnostic-sales) - [Ohio (3)](https://branding.dardenlentz.com/blog/topic/ohio) - [Product Commercialization (5)](https://branding.dardenlentz.com/blog/topic/product-commercialization) - [Product Launch (1)](https://branding.dardenlentz.com/blog/topic/product-launch) - [Social Media (1)](https://branding.dardenlentz.com/blog/topic/social-media) - [Website Design (1)](https://branding.dardenlentz.com/blog/topic/website-design) 319 WEST AVENIDA GAVIOTA, SAN CLEMENTE, CA, 92672     949-361-2807     [INFO@DARDENLENTZ](mailto:INFO@DARDENLENTZ) © 2026 DardenLentz