--- title: DardenLentz Marketing and Branding Blog | Creative Theme description: Creative Theme | A marketing and branding agency sharing our experience in the art and science of marketing with our healthcare and technology clients. --- - [HOME](http://dardenlentz.com) - [EMOTIONAL BRANDING](https://dardenlentz.com/emotional-branding) - [PRODUCT LAUNCH](http://dardenlentz.com/product-launch-test-page) - [STRATEGIC STORYTELLING](http://dardenlentz.com/storytelling) - [OUR TEAM](http://dardenlentz.com/team) - [OUR CAPABILITIES](http://dardenlentz.com/new-page-2-1) - [OUR EXPERIENCE](http://dardenlentz.com/experience-1) - [BLOG](https://branding.dardenlentz.com/blog) - [CONTACT](http://dardenlentz.com/new-page) [![D.L_copy_copy._Logo_FINAL_NOTAG.png](https://branding.dardenlentz.com/hs-fs/file-604660393-png/images/D.L_copy_copy._Logo_FINAL_NOTAG.png?width=191&name=D.L_copy_copy._Logo_FINAL_NOTAG.png "D.L_copy_copy._Logo_FINAL_NOTAG.png")](http://dardenlentz.com/) [![Product_Launch.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Product_Launch.png)](https://branding.dardenlentz.com/blog/6_ways_creative_theme_-makes_product_launch_campaign_easier) - - - - - ![Header_Product_Launch.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Product_Launch.png?width=1562&name=Header_Product_Launch.png "Header_Product_Launch.png") ### [Six Ways a Creative Theme Makes Medical Product Launches and Campaigns Easier](https://branding.dardenlentz.com/blog/6_ways_creative_theme_-makes_product_launch_campaign_easier) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Oct 20, 2016 6:55:00 AM Having crossed over from the world of product marketing to the agency side, I’ve had the opportunity to see medical device and diagnostic product launches from a different perspective.  I now have the luxury of focusing on the planning and execution of the communication plan, without the responsibility of getting the product through the product development process.  From this vantage point, I have gained a greater appreciation of the value of having a creative theme. I knew it was helpful to have one – but I never had time to consider why.  Recently I was asked “Why do we need to spend time developing a creative theme?”  To answer, I drew on my experience as a product manager. [Read More](https://branding.dardenlentz.com/blog/6_ways_creative_theme_-makes_product_launch_campaign_easier) [All posts](https://branding.dardenlentz.com/blog/all) ### Categories - [Blogging (1)](https://branding.dardenlentz.com/blog/topic/blogging) - [Brand Development (8)](https://branding.dardenlentz.com/blog/topic/brand-development) - [Business Blogs (1)](https://branding.dardenlentz.com/blog/topic/business-blogs) - [Creative Theme (1)](https://branding.dardenlentz.com/blog/topic/creative-theme) - [Customer Personae (2)](https://branding.dardenlentz.com/blog/topic/customer-personae) - [Digital Marketing (4)](https://branding.dardenlentz.com/blog/topic/digital-marketing) - [Healthcare Marketing (6)](https://branding.dardenlentz.com/blog/topic/healthcare-marketing) - [Inbound Marketing (5)](https://branding.dardenlentz.com/blog/topic/inbound-marketing) - [Managing Agency Relationships (1)](https://branding.dardenlentz.com/blog/topic/managing-agency-relationships) - [Market Research (3)](https://branding.dardenlentz.com/blog/topic/market-research) - [Marketing Campaign (1)](https://branding.dardenlentz.com/blog/topic/marketing-campaign) - [Marketing Strategy (5)](https://branding.dardenlentz.com/blog/topic/marketing-strategy) - [Marketing Trends (1)](https://branding.dardenlentz.com/blog/topic/marketing-trends) - [Medical Device and Diagnostic Marketing (12)](https://branding.dardenlentz.com/blog/topic/medical-device-and-diagnostic-marketing) - [Medical Device and Diagnostic Sales (1)](https://branding.dardenlentz.com/blog/topic/medical-device-and-diagnostic-sales) - [Ohio (3)](https://branding.dardenlentz.com/blog/topic/ohio) - [Product Commercialization (5)](https://branding.dardenlentz.com/blog/topic/product-commercialization) - [Product Launch (1)](https://branding.dardenlentz.com/blog/topic/product-launch) - [Social Media (1)](https://branding.dardenlentz.com/blog/topic/social-media) - [Website Design (1)](https://branding.dardenlentz.com/blog/topic/website-design) 319 WEST AVENIDA GAVIOTA, SAN CLEMENTE, CA, 92672     949-361-2807     [INFO@DARDENLENTZ](mailto:INFO@DARDENLENTZ) © 2026 DardenLentz