--- title: DardenLentz Marketing and Branding Blog | Customer Personae description: Customer Personae | A marketing and branding agency sharing our experience in the art and science of marketing with our healthcare and technology clients. --- - [HOME](http://dardenlentz.com) - [EMOTIONAL BRANDING](https://dardenlentz.com/emotional-branding) - [PRODUCT LAUNCH](http://dardenlentz.com/product-launch-test-page) - [STRATEGIC STORYTELLING](http://dardenlentz.com/storytelling) - [OUR TEAM](http://dardenlentz.com/team) - [OUR CAPABILITIES](http://dardenlentz.com/new-page-2-1) - [OUR EXPERIENCE](http://dardenlentz.com/experience-1) - [BLOG](https://branding.dardenlentz.com/blog) - [CONTACT](http://dardenlentz.com/new-page) [![D.L_copy_copy._Logo_FINAL_NOTAG.png](https://branding.dardenlentz.com/hs-fs/file-604660393-png/images/D.L_copy_copy._Logo_FINAL_NOTAG.png?width=191&name=D.L_copy_copy._Logo_FINAL_NOTAG.png "D.L_copy_copy._Logo_FINAL_NOTAG.png")](http://dardenlentz.com/) [![Positioning_Strength.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Positioning_Strength.png)](https://branding.dardenlentz.com/blog/evaluating-the-strength-of-a-positioning-strategy-for-healthcare-products) - - - - - ![Header_Positioning_Strength.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Positioning_Strength.png?width=1562&name=Header_Positioning_Strength.png "Header_Positioning_Strength.png") ### [Evaluating the Strength of a Positioning Strategy for Healthcare Products](https://branding.dardenlentz.com/blog/evaluating-the-strength-of-a-positioning-strategy-for-healthcare-products) ![Julia Darden](https://branding.dardenlentz.com/hubfs/images/Julia_Darden_otl.png) Posted by [Julia Darden](https://branding.dardenlentz.com/blog/author/julia-darden) on May 25, 2016 6:19:20 PM Once you, and/or your agency, have developed a positioning strategy for your new medical or technology product, how do you evaluate its strength? Does it really set your product apart? Will it work beyond the initial launch, once your competitors have a chance to respond? Is it the best position for you? While you can never be certain of a position's strength, there are two steps you can take to increase your confidence. [Read More](https://branding.dardenlentz.com/blog/evaluating-the-strength-of-a-positioning-strategy-for-healthcare-products) [![Personification.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Personification.png)](https://branding.dardenlentz.com/blog/personification-beyond-segmentation-to-customer-personae) - - - - - ![Header_Personafication.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Personafication.png?width=1562&name=Header_Personafication.png "Header_Personafication.png") ### [Personification: Beyond Segmentation to Customer Personae](https://branding.dardenlentz.com/blog/personification-beyond-segmentation-to-customer-personae) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Sep 25, 2014 12:30:00 PM Do you know what content will captivate your target customers? Are your sales people armed with messages that resonate? Is your website attracting attention and speaking to your customers? Do your new products delight customers?  To achieve your brand’s marketing and commercial goals, you need to align with the needs and goals of your users.  Having robust market segmentation and buyer personae profiles are a means to help your team understand your users and customers better and communicate with them more effectively.  [Read More](https://branding.dardenlentz.com/blog/personification-beyond-segmentation-to-customer-personae) [All posts](https://branding.dardenlentz.com/blog/all) ### Categories - [Blogging (1)](https://branding.dardenlentz.com/blog/topic/blogging) - [Brand Development (8)](https://branding.dardenlentz.com/blog/topic/brand-development) - [Business Blogs (1)](https://branding.dardenlentz.com/blog/topic/business-blogs) - [Creative Theme (1)](https://branding.dardenlentz.com/blog/topic/creative-theme) - [Customer Personae (2)](https://branding.dardenlentz.com/blog/topic/customer-personae) - [Digital Marketing (4)](https://branding.dardenlentz.com/blog/topic/digital-marketing) - [Healthcare Marketing (6)](https://branding.dardenlentz.com/blog/topic/healthcare-marketing) - [Inbound Marketing (5)](https://branding.dardenlentz.com/blog/topic/inbound-marketing) - [Managing Agency Relationships (1)](https://branding.dardenlentz.com/blog/topic/managing-agency-relationships) - [Market Research (3)](https://branding.dardenlentz.com/blog/topic/market-research) - [Marketing Campaign (1)](https://branding.dardenlentz.com/blog/topic/marketing-campaign) - [Marketing Strategy (5)](https://branding.dardenlentz.com/blog/topic/marketing-strategy) - [Marketing Trends (1)](https://branding.dardenlentz.com/blog/topic/marketing-trends) - [Medical Device and Diagnostic Marketing (12)](https://branding.dardenlentz.com/blog/topic/medical-device-and-diagnostic-marketing) - [Medical Device and Diagnostic Sales (1)](https://branding.dardenlentz.com/blog/topic/medical-device-and-diagnostic-sales) - [Ohio (3)](https://branding.dardenlentz.com/blog/topic/ohio) - [Product Commercialization (5)](https://branding.dardenlentz.com/blog/topic/product-commercialization) - [Product Launch (1)](https://branding.dardenlentz.com/blog/topic/product-launch) - [Social Media (1)](https://branding.dardenlentz.com/blog/topic/social-media) - [Website Design (1)](https://branding.dardenlentz.com/blog/topic/website-design) 319 WEST AVENIDA GAVIOTA, SAN CLEMENTE, CA, 92672     949-361-2807     [INFO@DARDENLENTZ](mailto:INFO@DARDENLENTZ) © 2026 DardenLentz