There’s always great excitement for the next new shiny marketing tactic.  There’s a tendency to drop the “old ways” and chase after the next big thing.  Inbound marketing has been gaining momentum as the “new marketing” method and some are proclaiming that outbound marketing is dead.  However, the prediction for the demise of outbound marketing, especially in B2B marketing, is exaggerated. For most organizations a well-rounded marketing strategy includes a mix of inbound and outbound tactics.