--- title: DardenLentz Marketing and Branding Blog (2) description: A marketing and branding agency sharing our experience in the art and science of marketing with our healthcare and technology clients. (2) --- - [HOME](http://dardenlentz.com) - [EMOTIONAL BRANDING](https://dardenlentz.com/emotional-branding) - [PRODUCT LAUNCH](http://dardenlentz.com/product-launch-test-page) - [STRATEGIC STORYTELLING](http://dardenlentz.com/storytelling) - [OUR TEAM](http://dardenlentz.com/team) - [OUR CAPABILITIES](http://dardenlentz.com/new-page-2-1) - [OUR EXPERIENCE](http://dardenlentz.com/experience-1) - [BLOG](https://branding.dardenlentz.com/blog) - [CONTACT](http://dardenlentz.com/new-page) [![D.L_copy_copy._Logo_FINAL_NOTAG.png](https://branding.dardenlentz.com/hs-fs/file-604660393-png/images/D.L_copy_copy._Logo_FINAL_NOTAG.png?width=191&name=D.L_copy_copy._Logo_FINAL_NOTAG.png "D.L_copy_copy._Logo_FINAL_NOTAG.png")](http://dardenlentz.com/) [![Blog_Medical.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Blog_Medical.png)](https://branding.dardenlentz.com/blog/medical-device-and-diagnostic-marketers-can-blog-too) - - - - - ![Header_Blog_Medical.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Blog_Medical.png?width=1562&name=Header_Blog_Medical.png "Header_Blog_Medical.png") ### [Medical Device and Diagnostic Marketers Can Blog Too!](https://branding.dardenlentz.com/blog/medical-device-and-diagnostic-marketers-can-blog-too) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Aug 11, 2014 7:26:00 AM Content marketing for healthcare is gaining momentum. Leading organizations are embracing the challenge of developing content and the primary channel for its distribution: a business blog. For many medical device and diagnostic marketers, the mere suggestion that they should consider adding a blog to their digital marketing arsenal incites fear, paranoia and a sense of utter hopelessness..... Fear not intrepid ones! Here are some tips to overcome the most common hurdles you'll encounter when implementing a new business blog.  [Read More](https://branding.dardenlentz.com/blog/medical-device-and-diagnostic-marketers-can-blog-too) [![Blog_Website_SalesRep.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Blog_Website_SalesRep.png)](https://branding.dardenlentz.com/blog/5-ways-your-website-can-be-your-best-sales-rep) - - - - - ![Header_Website_SalesRep.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Website_SalesRep.png?width=1562&name=Header_Website_SalesRep.png "Header_Website_SalesRep.png") ### [5 Ways Your Website Can Act Like Your Best Sales Representative](https://branding.dardenlentz.com/blog/5-ways-your-website-can-be-your-best-sales-rep) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Jul 15, 2014 6:02:00 AM With the increasing pressure on marketing to deliver measurable results you need to identify new ways to drive sales and increase revenue. Recruiting, training and motivating a great sales team is a key factor in driving revenue.  As marketing professionals we are responsible for developing the marcom materials that will support our sales efforts. We are also tasked with developing sales training materials.  And, we arm our sales team with the industry knowledge and insights they need to be a trusted resource for our customers. But is your website pulling its weight in the sales process? [Read More](https://branding.dardenlentz.com/blog/5-ways-your-website-can-be-your-best-sales-rep) [![LinkedIn.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/LinkedIn.png)](https://branding.dardenlentz.com/blog/healthcare-marketers-how-to-leverage-linkedin-according-to-linkedin) - - - - - ![Header_LinkedIn.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_LinkedIn.png?width=1562&name=Header_LinkedIn.png "Header_LinkedIn.png") ### [Healthcare Marketers: How to Leverage LinkedIn–According to LinkedIn](https://branding.dardenlentz.com/blog/healthcare-marketers-how-to-leverage-linkedin-according-to-linkedin) ![Julia Darden](https://branding.dardenlentz.com/hubfs/images/Julia_Darden_otl.png) Posted by [Julia Darden](https://branding.dardenlentz.com/blog/author/julia-darden) on Jul 1, 2014 10:00:00 AM In a recent post titled ["Digital Marketing Strategies for Medical Device and Diagnostic Companies,"](https://branding.dardenlentz.com/blog/digital-marketing-strategies-for-medical-device-and-diagnostic-companies) Jacqueline Murray made a convincing case for why healthcare marketers should ignore social media at their peril.  And now, [LinkedIn](http://business.linkedin.com) has published the [results of a survey](http://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/2014-prof-content-report-en-us-v2.pdf)of what it calls "Content Revolutionaries" that provides step-by-step instructions for how B-2-B marketers can use the LinkedIn professional networks effectively. [Read More](https://branding.dardenlentz.com/blog/healthcare-marketers-how-to-leverage-linkedin-according-to-linkedin) [![Campaign_Reflects_Strategy.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Campaign_Reflects_Strategy.png)](https://branding.dardenlentz.com/blog/healthcare-product-launch-creative-brief-template) - - - - - ![Header_Campaign_Reflects_Strategy.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Campaign_Reflects_Strategy.png?width=1562&name=Header_Campaign_Reflects_Strategy.png "Header_Campaign_Reflects_Strategy.png") ### [Three Ways to Ensure Your Campaign's Creative Reflects Your Strategy](https://branding.dardenlentz.com/blog/healthcare-product-launch-creative-brief-template) ![Julia Darden](https://branding.dardenlentz.com/hubfs/images/Julia_Darden_otl.png) Posted by [Julia Darden](https://branding.dardenlentz.com/blog/author/julia-darden) on Jun 17, 2014 11:57:00 AM ## Part One: An Effective Creative Brief For many marketers, attending creative presentations is one of the best parts of their job.  But, let’s face it, while seeing the marketing strategy for a new product launch come to life in words and images can be exciting–it can also be stressful. [Read More](https://branding.dardenlentz.com/blog/healthcare-product-launch-creative-brief-template) [![Digital_Marketing_Strategies.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Digital_Marketing_Strategies.png)](https://branding.dardenlentz.com/blog/digital-marketing-strategies-for-medical-device-and-diagnostic-companies) - - - - - ![Header_Digital_Marketing_Strategies.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Digital_Marketing_Strategies.png?width=1562&name=Header_Digital_Marketing_Strategies.png "Header_Digital_Marketing_Strategies.png") ### [Digital Marketing Strategies for Medical Device and Diagnostic Companies](https://branding.dardenlentz.com/blog/digital-marketing-strategies-for-medical-device-and-diagnostic-companies) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Jun 10, 2014 4:00:00 AM Medical device and diagnostic companies develop some of the most technologically advanced products, but often their marketing tactics lag behind other high-tech industries.  Despite the limitations of marketing in a highly regulated environment, there's an opportunity for medical device and diagnostic companies to stand out in their respective spaces with a solid digital marketing strategy. [Read More](https://branding.dardenlentz.com/blog/digital-marketing-strategies-for-medical-device-and-diagnostic-companies) [![Marketing_Trends.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Marketing_Trends.png)](https://branding.dardenlentz.com/blog/medical-device-diagnostic-product-commercialization-plan-critical-sections-0) - - - - - ![Header_Marketing_Trends.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Marketing_Trends.png?width=1562&name=Header_Marketing_Trends.png "Header_Marketing_Trends.png") ### [What Marketing Trends Are Creating Opportunities Thus Far in 2014](https://branding.dardenlentz.com/blog/medical-device-diagnostic-product-commercialization-plan-critical-sections-0) ![Julia Darden](https://branding.dardenlentz.com/hubfs/images/Julia_Darden_otl.png) Posted by [Julia Darden](https://branding.dardenlentz.com/blog/author/julia-darden) on Jun 5, 2014 7:33:00 AM After 28 years leading a B2B agency through change, I can honestly say that the trends I see developing this year offer unprecedented opportunity for marketers and agencies alike. 2014 is a different animal, and it’s one that offers you new power. To gain that power you need to have those trends and a clear action path on your radar.  Our  new publication, [*2014 Trends in Marketing*](https://branding.dardenlentz.com/2014-marketing-trends-guide-branding-trends-dardenlentz-marketing-and-branding-agency), offers actionable insights from DardenLentz and: [Read More](https://branding.dardenlentz.com/blog/medical-device-diagnostic-product-commercialization-plan-critical-sections-0) [![Medical_Device_CommPlan.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Medical_Device_CommPlan.png)](https://branding.dardenlentz.com/blog/medical-device-diagnostic-product-commercialization-plan-critical-sections) - - - - - ![Header_Medical_Device_CommPlan.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Medical_Device_CommPlan.png?width=1562&name=Header_Medical_Device_CommPlan.png "Header_Medical_Device_CommPlan.png") ### [Medical Device and Diagnostic Product Commercialization Plans: 6 Critical Things to Consider](https://branding.dardenlentz.com/blog/medical-device-diagnostic-product-commercialization-plan-critical-sections) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on Jun 2, 2014 7:25:00 AM You’ve come up with a great medical device or diagnostic technology.  You’ve got your plans in place for Product Development, Manufacturing, and Regulatory but now it’s time to think about how you’re going to launch this product. [Read More](https://branding.dardenlentz.com/blog/medical-device-diagnostic-product-commercialization-plan-critical-sections) [![Not_Inbound_vs_Outbound.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/Not_Inbound_vs_Outbound.png)](https://branding.dardenlentz.com/blog/why-its-not-inbound-marketing-vs-outbound-marketing) - - - - - ![Header_Not_Inbound_vs_Outbound.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_Not_Inbound_vs_Outbound.png?width=1562&name=Header_Not_Inbound_vs_Outbound.png "Header_Not_Inbound_vs_Outbound.png") ### [Why It's NOT Inbound Marketing vs. Outbound Marketing](https://branding.dardenlentz.com/blog/why-its-not-inbound-marketing-vs-outbound-marketing) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on May 22, 2014 3:16:00 PM There’s always great excitement for the next new shiny marketing tactic.  There’s a tendency to drop the “old ways” and chase after the next big thing.  [Inbound marketing](https://branding.dardenlentz.com/blog/what-is-inbound-marketing) has been gaining momentum as the “new marketing” method and some are proclaiming that outbound marketing is dead.  However, the prediction for the demise of outbound marketing, especially in B2B marketing, is exaggerated. For most organizations a well-rounded marketing strategy includes a mix of inbound and outbound tactics. [Read More](https://branding.dardenlentz.com/blog/why-its-not-inbound-marketing-vs-outbound-marketing) [![What_Is_Inbound.png](https://branding.dardenlentz.com/hubfs/Blog%20Images_new_2017/What_Is_Inbound.png)](https://branding.dardenlentz.com/blog/what-is-inbound-marketing) - - - - - ![Header_What_Is_Inbound.png](https://branding.dardenlentz.com/hs-fs/hubfs/Blog%20Images_new_2017/Header_What_Is_Inbound.png?width=1562&name=Header_What_Is_Inbound.png "Header_What_Is_Inbound.png") ### [What is Inbound Marketing?](https://branding.dardenlentz.com/blog/what-is-inbound-marketing) ![Jacqueline Murray](https://branding.dardenlentz.com/hubfs/images/Jacqueline_Murray_otl.png) Posted by [Jacqueline Murray](https://branding.dardenlentz.com/blog/author/jacqueline-murray) on May 5, 2014 2:33:00 PM Skeptical of the buzz words marketing and branding agencies come up with? Is inbound marketing one of those trendy buzz words or is it really “something”?  [Read More](https://branding.dardenlentz.com/blog/what-is-inbound-marketing) [Previous](https://branding.dardenlentz.com/blog/page/1) [All posts](https://branding.dardenlentz.com/blog/all) ### Categories - [Blogging (1)](https://branding.dardenlentz.com/blog/topic/blogging) - [Brand Development (8)](https://branding.dardenlentz.com/blog/topic/brand-development) - [Business Blogs (1)](https://branding.dardenlentz.com/blog/topic/business-blogs) - [Creative Theme (1)](https://branding.dardenlentz.com/blog/topic/creative-theme) - [Customer Personae (2)](https://branding.dardenlentz.com/blog/topic/customer-personae) - [Digital Marketing (4)](https://branding.dardenlentz.com/blog/topic/digital-marketing) - [Healthcare Marketing (6)](https://branding.dardenlentz.com/blog/topic/healthcare-marketing) - [Inbound Marketing (5)](https://branding.dardenlentz.com/blog/topic/inbound-marketing) - [Managing Agency Relationships (1)](https://branding.dardenlentz.com/blog/topic/managing-agency-relationships) - [Market Research (3)](https://branding.dardenlentz.com/blog/topic/market-research) - [Marketing Campaign (1)](https://branding.dardenlentz.com/blog/topic/marketing-campaign) - [Marketing Strategy (5)](https://branding.dardenlentz.com/blog/topic/marketing-strategy) - [Marketing Trends (1)](https://branding.dardenlentz.com/blog/topic/marketing-trends) - [Medical Device and Diagnostic Marketing (12)](https://branding.dardenlentz.com/blog/topic/medical-device-and-diagnostic-marketing) - [Medical Device and Diagnostic Sales (1)](https://branding.dardenlentz.com/blog/topic/medical-device-and-diagnostic-sales) - [Ohio (3)](https://branding.dardenlentz.com/blog/topic/ohio) - [Product Commercialization (5)](https://branding.dardenlentz.com/blog/topic/product-commercialization) - [Product Launch (1)](https://branding.dardenlentz.com/blog/topic/product-launch) - [Social Media (1)](https://branding.dardenlentz.com/blog/topic/social-media) - [Website Design (1)](https://branding.dardenlentz.com/blog/topic/website-design) 319 WEST AVENIDA GAVIOTA, SAN CLEMENTE, CA, 92672     949-361-2807     [INFO@DARDENLENTZ](mailto:INFO@DARDENLENTZ) © 2026 DardenLentz