For many marketers, attending creative presentations is one of the best parts of their job. But, let’s face it, while seeing the marketing strategy for a new product launch come to life in words and images can be exciting–it can also be stressful.
Medical device and diagnostic companies develop some of the most technologically advanced products, but often their marketing tactics lag behind other high-tech industries. Despite the limitations of marketing in a highly regulated environment, there's an opportunity for medical device and diagnostic companies to stand out in their respective spaces with a solid digital marketing strategy.
